Corporate entrepreneurship : innovation and strategy in large organizations /

Burns, Paul, 1949-

Corporate entrepreneurship : innovation and strategy in large organizations / Paul Burns - Third edition - 499 pages : illustrations

Includes index

Includes bibliography

This innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. It demonstrates how these qualities can be replicated to form an organizational architecture that encourages entrepreneurship at all levels within a company.

9780230304031


Entrepreneurship.
Creative ability in business.
Organizational change--Management.

HB615 / BUR