Microeconomics and behaviour /

Frank, Robert H

Microeconomics and behaviour / Robert H. Frank and Edward Cartwright - Second edition - London : McGraw-Hill Irwin, 2016 - 602 pages : illustrations 26 cm - The McGraw-Hill series in economics . - McGraw-Hill series in economics .

Includes index

Includes bibliography

Introduction --
The theory of consumer behavior --
The theory of the firm and market structure --
Factor markets --
Externalities, public goods, and welfare.

Covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. This book helps students develop economic intuition

9780077174088

2008032347


Microeconomics
Consumer behavior
Economic man
Self-interest

HB172 / FRA

338.5