Formulation, implementation, and control of competitive strategy /

Pearce, John A.

Formulation, implementation, and control of competitive strategy / [textbook] by John A. Pearce II and Richard B. Robinson, Jr. - Ninth edition / - Boston : McGraw-Hill, 2005. - xxiv, 392 pages : illustrations ; 26 cm.

Includes index.

0072946881 (pbk. : alk. paper) 0072980087 9780072980080


Strategic planning.
Strategic planning--Case studies.

HD30.28 / PEA