Digital media and innovation : management and design strategies in communication /
Gershon, Richard A.
Digital media and innovation : management and design strategies in communication / [textbook] by Richard A. Gershon - xvii, 261 pages : illustrations ; 26 cm
Includes bibliographical references and indexes.
9781452241418 (pbk. : alk. paper)
Mass media--Management.
Organizational effectiveness.
P96.M34 / GER
Digital media and innovation : management and design strategies in communication / [textbook] by Richard A. Gershon - xvii, 261 pages : illustrations ; 26 cm
Includes bibliographical references and indexes.
9781452241418 (pbk. : alk. paper)
Mass media--Management.
Organizational effectiveness.
P96.M34 / GER