Using communication theory : an introduction to planned communication /

Windahl, Swen 1942-

Using communication theory : an introduction to planned communication / [textbook] by Sven Windahl and Benno H. Signitzer with Jean T. Olson - Second edition / - London : SAGE, 2009 - x, 302 pages : illustrations ; 24 cm

Includes bibliographical references (pages 273-291) and index

141294838X 9781412948388 1412948398 9781412948395


Communication planning
Mass media--Planning